# AI Prompt Library for Real Estate Agents
## 110+ Ready-to-Use Prompts for Listings, Clients, and Closings

**Price:** $19 | **Format:** Markdown + PDF  
**Categories:** Listing Descriptions • Buyer/Seller Communication • Social Media • Email Campaigns • Negotiation • Admin & Productivity

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## 🏡 Category 1: Listing Descriptions (22 prompts)

1. **Luxury Estate Description**  
"Write a 200-word luxury property description for [address]. Features: [X] bed, [X] bath, [X] sq ft, [key features: wine cellar, infinity pool, smart home, chef's kitchen]. Neighborhood: [name], known for [characteristic]. Price: $[X]. Tone: sophisticated, aspirational, evocative — sell the lifestyle, not just the square footage. Avoid clichés like 'must-see' and 'won't last.' End with a compelling close."

2. **Starter Home Description**  
"Write a 150-word listing description for a first-time buyer home at [address]. [X] bed, [X] bath, [X] sq ft. Updates: [new roof, renovated bath, fresh paint]. Highlight: great school district, low maintenance, move-in ready. Price: $[X]. Tone: warm, welcoming, exciting. Help buyers picture their first Christmas, their first garden, their first home."

3. **Fixer-Upper / Investor Special**  
"Write a listing for an investor or fixer-upper at [address]. [X] bed, [X] bath, [X] sq ft on [lot size]. Condition: [cosmetic updates needed / full renovation]. Comps: renovated homes sell for $[X]. Price: $[X]. Highlight ARV potential, lot value, or rental income. Honest about condition, optimistic about opportunity."

4. **Condo / Townhome Description**  
"Write a 150-word condo listing for [address] in [building/community]. [X] bed, [X] bath, [X] sq ft. Amenities: [pool, gym, concierge, rooftop]. HOA: $[X]/month includes [utilities, maintenance, etc.]. Price: $[X]. Tone: urban, convenient, lifestyle-focused. Target young professionals and downsizers."

5. **New Construction Description**  
"Write a listing for a new construction home by [builder] at [community]. [X] floor plans from [X]-[X] sq ft. Features: [energy efficient, smart home, custom finishes]. Starting at $[X]. Highlight: never lived in, warranty, modern design. Include builder reputation and customization options."

6. **Land / Lot Listing**  
"Write a listing for [X] acres of [residential/commercial/agricultural] land at [location]. Zoning: [type]. Utilities: [available / needs well & septic]. Views: [mountain, water, city]. Price: $[X]. Describe what could be built here — help buyers see the vision. Mention nearby amenities and access."

7. **Commercial Property**  
"Write a commercial real estate listing for [property type: office/retail/warehouse] at [address]. [X] sq ft, [X] parking spaces, [X] foot traffic (if retail). Current use: [tenant / vacant]. Triple net / gross lease. Price/lease rate: $[X]. Highlight: foot traffic, access, growth area, cap rate."

8. **Waterfront / View Property**  
"Write a listing description for a [lakefront/oceanfront/mountain view] property at [address]. Describe the view in evocative detail — sunrise, sunset, what you hear, what you feel. Then layer the property specs: [X] bed, [X] bath, [X] sq ft, [unique feature]. Price: $[X]. The view is the main character."

9. **Historic Home**  
"Write a listing for a [year]-built historic home at [address]. [X] bed, [X] bath, [X] sq ft. Original features: [hardwood floors, crown molding, fireplace, pocket doors]. Updates: [new electric, updated kitchen, modern HVAC]. Price: $[X]. Balance historic character with modern comfort — 'old soul, modern amenities.'"

10. **Short-Form Social Listing (under 50 words)**  
"Condense the listing at [address] into a punchy 40-50 word social media caption. [X] bed, [X] bath. Top feature: [X]. Price: $[X]. Include: hook, features, location, price, CTA. Instagram-ready — skimmable and shareable."

11. **Rental Property Listing**  
"Write a rental listing for [address]. [X] bed, [X] bath, [X] sq ft. Monthly rent: $[X]. Deposit: $[X]. Utilities included: [X]. Pet policy: [yes/no with details]. Available: [date]. Amenities: [laundry, parking, AC, etc.]. Include neighborhood perks, transit access, and application instructions."

12. **Coming Soon Teaser**  
"Write a 'Coming Soon' description for [address] — 3-5 sentences that create anticipation. Hint at the best features without giving everything away. Include: neighborhood, rough specs (generous sq ft, not exact), and one standout feature. End with 'Full listing drops [date].' Generate curiosity, not just information."

13. **Price Reduction Announcement**  
"Write a price-reduced listing update for [address]. Original price: $[X]. New price: $[X]. Reduction: $[X] ([Y]%). Reframe the price drop positively: motivated seller, new opportunity, increased value proposition. Update the description to emphasize what's still amazing about the property. Maintain excitement."

14. **Open House Listing Version**  
"Adapt my standard listing for [address] into an open-house-focused version. Add: open house date/time prominently, 'Walk through and fall in love,' directions hint, and a welcoming tone. Mention: refreshments, prize drawing, or other open house perks. Keep core property details but wrap them in an invitation."

15. **Neighborhood-Focused Listing**  
"Write a listing for [address] where the neighborhood IS the headline. Describe: walkability, restaurants, parks, community vibe, schools, commute times, farmers markets. Then: 'And the home at [address] sits in the middle of all of it.' Property specs follow. Ideal for urban/walkable listings."

16. **Virtual Tour Description**  
"Write a short description to accompany a virtual tour / 3D walkthrough video of [address]. Guide viewers through the home in words: 'Start in the grand foyer, notice the natural light, turn left into the chef's kitchen...'. End with CTA to schedule an in-person tour. Script-like, not paragraph-style."

17. **Agent Remarks (MLS Private)**  
"Write private agent remarks for the MLS listing at [address]. Include: showing instructions, lockbox code, seller motivation (if shareable), offer deadline, any quirks to prep buyers for, and 'Call [name] at [number] with questions.' Professional, concise, for agent eyes only."

18. **Foreclosure / Short Sale**  
"Write a listing for a foreclosure/short sale at [address]. [X] bed, [X] bath, [X] sq ft. Condition: [as-is / needs work]. Bank-owned / third-party approval required. Price: $[X]. Manage expectations honestly while highlighting opportunity. Include: 'Cash or renovation loan preferred' if applicable."

19. **Senior / 55+ Community Listing**  
"Write a listing for a home in a 55+ active adult community at [address]. [X] bed, [X] bath. Community amenities: [clubhouse, pool, golf, activities]. HOA: $[X]/month. Price: $[X]. Tone: active, social, maintenance-free lifestyle. Target downsizers seeking community."

20. **Vacation / Second Home**  
"Write a listing for a vacation home / second home at [address] in [destination area]. Describe: the escape from daily life, the morning coffee on the deck, the seasonal activities nearby. Then specs: [X] bed, [X] bath, [X] sq ft. Price: $[X]. Sell the dream, then the details."

21. **List of 10 Bullet-Point Features**  
"Extract the 10 most compelling features from [address] listing details and write them as punchy, skimmable bullet points. Include square footage, bedrooms, one outdoor feature, one kitchen feature, one neighborhood perk, and one 'surprise' detail most listings would miss. Max 8 words each."

22. **Listing for International Buyers**  
"Write a listing description of [address] suitable for an international buyer audience. Brief mention of: visa-friendly area, nearby international airport, diverse community, strong rental potential. Explain any US-specific terms simply. Include metric conversions (sq ft → sq m). Professional, welcoming tone."

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## ✉️ Category 2: Buyer & Seller Communication (20 prompts)

23. **Post-Showing Follow-Up (Buyer)**  
"Draft a warm follow-up email to send within 24 hours of showing [address(es)] to [buyer name]. They liked [specific feature or property]. Their main concern was [concern]. Offer: related listings, comp info, or a second showing. Tone: helpful friend, not pushy salesperson. Include one open-ended question to continue the conversation."

24. **CMA Summary Email (Seller Pitch)**  
"Write an email delivering a Comparative Market Analysis to a potential seller at [address]. Summarize: their home's estimated value range ($[X]-$[Y] based on [Z] comps), current market conditions, and why now is a good time to sell. Include: what makes their home stand out. CTA: schedule a 15-min call to discuss."

25. **Expired Listing Outreach**  
"Write an empathetic email to a homeowner whose listing at [address] expired with [previous agent/brokerage]. Acknowledge the frustration without criticizing the past agent. Share: 2-3 specific things you do differently (marketing, pricing strategy, staging). Offer: a fresh CMA with no obligation. CTA: quick phone call or reply."

26. **FSBO (For Sale By Owner) Pitch**  
"Write a respectful letter to a homeowner at [address] who is selling FSBO. Acknowledge their effort and savvy. Share data: FSBO homes sell for [X]% less on average. Offer: a free market analysis or a one-time consultation. No pressure — 'whether you list with me or not, I'd love to be a resource.'"

27. **Congratulations / Closing Email**  
"Write a celebratory closing day email to [buyer/seller names] who just closed on [address]. Congratulate them warmly. Include: a practical reminder (keys, change locks, utility setup) and a soft ask for a testimonial or referral. End with: 'This isn't goodbye — I'm always here for you.'"

28. **Home Anniversary Check-In**  
"Write a friendly 'Happy Home-iversary!' email to [client name], one year after they bought [address]. Ask how they're enjoying the home. Include: a quick equity update ('Your home has appreciated approximately [X]%') and an offer to help if they're thinking about next steps. No hard sell."

29. **Buyer Consultation Prep Email**  
"Write an email to send before a first-time buyer consultation. Include: what to expect during the consultation, 3 things to think about beforehand (budget, must-haves, timeline), and a link to get pre-approved. Warm and reassuring. Reduce anxiety for first-timers."

30. **Listing Appointment Confirmation**  
"Write a confirmation email for a listing appointment at [address] on [date/time]. Confirm: I'll tour the home, take notes, and share a pricing and marketing plan. Ask: 'Have any questions you want me to answer?' and request: any documents (survey, tax bill, HOA info) to bring or share ahead."

31. **Price Reduction Notification to Interested Buyers**  
"Write an email to notify buyer leads that [address] has had a price reduction from $[X] to $[Y]. Position it as increased opportunity: 'More value, same amazing home.' Include: updated price, link to listing, and an offer to schedule a showing. Create urgency without being pushy."

32. **Multiple Offers Communication (Seller)**  
"Write an email to a seller client explaining that we've received [X] offers on [address]. Outline: the offer review process, key factors beyond price (contingencies, closing timeline, financing), and next steps. Include: 'I'll prepare a summary spreadsheet' and a request to schedule a decision call."

33. **Multiple Offers Communication (Buyer)**  
"Write an email to a buyer client letting them know there are [X] competing offers on [address]. Manage expectations honestly. Offer strategies: escalation clause, personal letter, waived contingencies (with caution), or waiting for the next opportunity. Supportive, not defeatist."

34. **Referral Request Email**  
"Write a warm email to a past client asking for referrals. Lead with gratitude for their business. Explain: 'The best compliment I can receive is you trusting me with your friends and family.' Include: what types of clients you're looking for. Make it easy: 'Just reply and introduce us.'"

35. **Market Update for Past Clients**  
"Write a quarterly email to my past client database with a brief market update. Include: 2-3 relevant stats (median price, days on market, inventory), 1 neighborhood spotlight, and a reminder that I offer free CMAs. Friendly, informative — value-first, sales-second."

36. **Holiday Greeting Email**  
"Write a warm [holiday] email to my client database. Holiday: [Christmas / Thanksgiving / New Year / 4th of July]. Include: genuine gratitude, a brief personal note (family, community involvement), seasonal home maintenance tip, and warm wishes. No sales pitch — pure relationship building."

37. **New Agent Introduction (To Sphere)**  
"I just joined [brokerage name]. Write an email to my personal network announcing the move. Include: why I chose this brokerage, what it means for clients (better tools, wider reach), and that I'm actively taking on new clients. Proud, excited tone without overselling."

38. **Home Prep / Staging Checklist Email**  
"Write an email to a seller client at [address] with 10 tips for preparing their home for listing photos and showings. Include: decluttering, depersonalizing, lighting, curb appeal, pet arrangements, and scent. Supportive and practical — 'small changes, big impact.'"

39. **End-of-Year Wrap-Up for Clients**  
"Write a year-end email summarizing the year's real estate market highlights and thanking clients for their trust. Include: a memorable moment or success story (anonymized), market outlook for next year, and a warm wish for the holiday season. Personal, not corporate."

40. **After-Showing Survey Request**  
"Write a brief email asking a buyer client for feedback after a showing at [address]. What did they like? What didn't work? Has their criteria shifted? Use this to refine future showings. Include: 'No wrong answers — tell me honestly.' Helps build trust and precision."

41. **New Listing Alert (To Buyer Leads)**  
"Write an email alerting my buyer lead list about a new listing at [address] that matches their criteria. Include: top 3 features, price, a direct link, and 'This one won't last — want to see it this week?' Create excitement and urgency, never desperation."

42. **Testimonial Request Email**  
"Write a gracious email to [client name] asking for a testimonial about their experience working with me. Include: 3-4 guiding questions ('What was your favorite part?', 'What surprised you?', 'Would you recommend me and why?'). Make it easy — 'A sentence or two is perfect.' Offer to write a draft based on our conversations."

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## 📱 Category 3: Social Media Marketing (20 prompts)

43. **Just Listed — Instagram/Facebook Post**  
"Write a social media caption for a new listing at [address]. [X] bed, [X] bath, [X] sq ft. Standout feature: [X]. Price: $[X]. Open house: [date/time]. Write 3 hook options for the first line. Include: key features, location highlight, price, CTA. Max 150 words. IG/FB friendly with light emoji use."

44. **Just Sold — Success Story Post**  
"Write a 'Just Sold!' post for [address]. Sold for $[X] after [X] days on market. Client quote: '[testimonial excerpt]'. Thank the clients by first name. Share one interesting detail about the transaction. Photo: happy clients at closing or SOLD sign. Celebratory, grateful tone."

45. **Behind-the-Scenes / Day-in-the-Life Post**  
"Write a casual, authentic post sharing what a day in real estate actually looks like. Include 4 moments: [staging consult, showing homes in the rain, writing an offer at 9pm, celebrating a closing]. Tone: honest, slightly humorous, relatable. End with: 'Every day is different — and I wouldn't have it any other way.'"

46. **Client Transformation Story**  
"Write a post about a client who went from [nervous first-time buyer / frustrated renter / overwhelmed seller] to [confident homeowner / happy seller]. Share the emotional journey: their fears, the turning point, the happy ending. Include a client photo (with permission). Inspiring, not bragging."

47. **Market Update Reel / TikTok Script**  
"Write a 60-second video script for a real estate market update. Format: hook (shocking stat), 3 key market trends explained simply, what it means for buyers, what it means for sellers, call to action. Casual, conversational tone. Include visual cues for b-roll (homes, charts, neighborhood shots)."

48. **Home Tour Video Script**  
"Write a 90-second walkthrough script for a video tour of [address]. Start at the front door, move through each room. What to say at each stop: entrance ('walk in and feel the light'), kitchen, living, primary bedroom, backyard. End with essential info and CTA. Conversational, not robotic."

49. **Neighborhood Spotlight Post**  
"Write a post spotlighting [neighborhood name]. Include: 3 things locals love (coffee shop, park, farmers market), average home price, commute time to downtown, school rating if applicable. Why this neighborhood is the best-kept secret. Photo: neighborhood landmark or street scene."

50. **Home Buying Tip (Educational Post)**  
"Write a post sharing one specific home-buying tip: [get pre-approved before touring / don't skip the inspection / understand earnest money]. Break down the tip in 3-4 sentences. Include a real example. End with: 'Questions? DM me — happy to chat.' Educational, not salesy."

51. **Home Selling Tip (Educational Post)**  
"Write a post sharing one specific home-selling tip: [the ROI of fresh paint / why professional photos matter / how decluttering affects offers]. Include a before/after example or a stat. Practical, actionable advice that positions you as the expert."

52. **Client FAQ Carousel**  
"Write the text for a 5-slide Instagram carousel answering FAQs: (1) 'How much down payment do I need?' (2) 'How long does closing take?' (3) 'Should I sell before buying?' (4) 'What are closing costs?' (5) 'How do I choose an agent?' Each slide: question + 1-2 sentence answer. Add: 'Slide 6: DM me your question!'"

53. **Open House Countdown Post**  
"Write 3 short posts for the 3 days leading up to an open house at [address]. Day 3: teaser ('Something special hits the market Saturday'). Day 2: feature highlight ('Wait until you see the kitchen'). Day 1: full invite with address, time, and 'See you there!' Each under 40 words."

54. **Throwback / Journey Post**  
"Write a post reflecting on your real estate journey: first deal, lessons learned, what you know now that you wish you knew then. Humble, relatable, encouraging to newer agents. End with gratitude to mentors and clients. Show the human behind the license."

55. **Client Gift / Closing Gift Post**  
"Write a post about the closing gift you give clients and why. [Specific gift: local artist's neighborhood map, custom cutting board, etc.] Connect it to your values: celebrating community, supporting local, marking a milestone. Photo: the gift. Warm, personal branding."

56. **Home Maintenance Reminder Post**  
"Write a seasonal home maintenance tip post: [spring AC check / fall gutter cleaning / winter pipe protection]. Include: why it matters, what happens if you skip it, and a quick how-to. Practical value that keeps you top of mind year-round."

57. **Testimonial Graphic Post**  
"Write a short social post featuring this client testimonial: '[quote]'. Add 1-2 sentences of gratitude. Include: a professional photo of the home or clients (with permission). Clean, elegant design — let the testimonial do the work."

58. **Real Estate Humor / Relatable Post**  
"Write a lighthearted post about a relatable real estate moment: [showing up at the wrong house, driving clients through 3 counties in one day, the 15th counteroffer]. Self-deprecating, funny, human. End with a relatable emoji and 'Tell me I'm not alone.'"

59. **Holiday Home Tour Post**  
"Write a post inviting clients and followers to a [Christmas / Halloween / Spring] home tour event. Includes: several homes on the tour, dates/times, ticket info or RSVP. Festive, community-building. Highlight one featured home and its decorations."

60. **'Meet the Agent' Personal Post**  
"Write an 'About Me' social post that goes beyond credentials. Share: where you grew up, why you got into real estate, what you love about your city, and one quirky fact. Include: a professional but warm photo. Goal: be memorable and approachable."

61. **Community Involvement Post**  
"Write a post about a local cause or charity you support: [food bank, animal shelter, youth sports]. Share why it matters to you and how followers can get involved. Include: donation link or event info. Authentic community presence, not virtue signaling."

62. **List of 10 Hashtag Sets**  
"Generate 10 sets of 8-10 hashtags each for different real estate post types: new listing, just sold, market update, home tour, neighborhood guide, buyer tips, seller tips, luxury homes, first-time buyer, local community. Mix of broad (#realestate) and niche (#[city]realtor)."

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## 📧 Category 4: Email Campaigns & Newsletters (18 prompts)

63. **Monthly Market Update Newsletter**  
"Write a monthly email newsletter for my database summarizing the [city/region] market for [month/year]. Include: median price (up/down [X]%), days on market, inventory, interest rates. Add: a 'Featured Listing' section (1 property), a 'Neighborhood Spotlight,' and a personal note. Keep under 300 words. Professional but warm."

64. **New Listing Email Blast**  
"Write an email announcing [address] to my buyer list. Include: 3 best features, price, one great photo description (for text-only clients), and a link to the full listing. CTA: 'Reply to schedule a private showing before the open house.' Clean, excited, action-oriented."

65. **Just Sold Announcement**  
"Write a 'Just Sold!' email for [address]. Sold at $[X] ([Y]% of asking) in [Z] days. Congratulate the sellers by first name. Include: marketing highlight (what worked), a client quote if available, and a soft CTA: 'Thinking of selling? Let's talk about what your home could do in this market.'"

66. **Prospecting Sequence (5-Email Drip)**  
"Design a 5-email prospecting sequence for [farm area / neighborhood]. Email 1: Introduction — who I am and why I love this neighborhood. Email 2: Recent sales — 'Here's what homes are selling for nearby.' Email 3: Market insight — 'Is now the time to sell?' Email 4: Value-add — '3 things that boost your home's value.' Email 5: Soft ask — free CMA offer. One email per week."

67. **Sphere of Influence Email (Quarterly)**  
"Write a quarterly touch-base email for friends, family, and past clients. Include: a personal life update (1-2 sentences), 1 market fact, 1 home tip, and a soft referral ask. Goal: stay top-of-mind without being annoying. Friendly, human, valuable."

68. **Holiday Campaign (Christmas/Holiday)**  
"Write a holiday email for my database. Include: warm holiday wishes, a 'Year in Review' market highlight, a community giving initiative I'm supporting, and a look ahead to the new year market. No overt sales — relationship building. Warm and grateful."

69. **First-Time Buyer Educational Series (3 Emails)**  
"Write a 3-email educational series for first-time buyers. Email 1: 'The Home Buying Process — Step by Step.' Email 2: 'How Much Home Can You Afford?' (pre-approval, costs beyond down payment). Email 3: 'What to Look for at a Showing.' Empowering, clear, encouraging. CTA: schedule a buyer consultation."

70. **Seller Preparation Series (3 Emails)**  
"Write a 3-email series for homeowners thinking about selling. Email 1: 'What's Your Home Worth? — a free CMA offer.' Email 2: '10 Things to Do Before Listing.' Email 3: 'How I Market Homes Differently.' Build trust and authority. CTA: listing consultation."

71. **Open House Invitation Email**  
"Write an email invitation for an open house at [address] on [date/time]. Highlight 3 reasons to attend. Include: refreshments, neighbor-friendly note ('bring a friend'), and CTA to RSVP. Create excitement and exclusivity without being over the top."

72. **Post-Open House Follow-Up (Attendees)**  
"Write a follow-up email to [X] attendees from my open house at [address]. Thank them for coming. Ask: 'What did you think?' (genuine curiosity). Offer: similar listings, a second showing, or a free buyer consultation. Include the property brochure link. Friendly, not chasing."

73. **Referral Program Announcement**  
"Write an email announcing a referral program to past clients. Describe what the referrer gets: [gift card, donation to charity, home warranty, etc.]. Explain the referral process (just send an intro email). Gratitude: 'Your referrals mean everything.' Clean, clear, appreciative."

74. **Pre-Listing Campaign Teaser**  
"Write a 'Coming Soon' email to my VIP buyer list about [address]. Include: neighborhood, rough price range, one standout feature, and expected list date. Create anticipation: 'Want a first look before it hits the market?' Exclusive feel."

75. **Client Anniversary / Home-Birthday Email**  
"Write an automated-sounding but warm email to send on the anniversary of a client's closing. Congratulate them on [X] years at [address]. Include: estimated equity update, home maintenance reminder, and 'thinking of making a move? I'd love to chat.' Personal touch at scale."

76. **Win-Back Email (Cold Leads)**  
"Write a re-engagement email for leads who went cold 6+ months ago. Acknowledge the time gap casually. Share: two ways the market has changed since they last looked. Offer: updated search criteria or a new CMA. Low pressure: 'Just checking in — no obligations.'"

77. **Agent Bio / Introduction Email (To New Leads)**  
"Write an introductory email template that goes to new leads automatically. Include: who I am, what I specialize in, what clients say, and what to expect next (I'll send you listings, I'm available for questions, etc.). Warm, professional, trustworthy first impression."

78. **Year-End Tax & Equity Review**  
"Write a year-end email reminding homeowners to review their property tax assessment and estimate their home equity. Include: how to check both, when to appeal, and how equity can fund renovations or the next purchase. Value-forward, educational."

79. **Holiday Greeting (Thanksgiving)**  
"Write a Thanksgiving email to my database. Express genuine gratitude — specific things I'm thankful for this year. No marketing beyond a soft 'I'm here if you need me.' Keep it personal, warm, and purely about appreciation."

80. **New Year Goal-Setting Email**  
"Write a January email helping clients think about their real estate goals for the new year: buy first home, upgrade, downsize, invest. Include: market outlook for the year and an offer to brainstorm together over coffee. Fresh-start, motivational tone."

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## 🤝 Category 5: Negotiation & Scripts (18 prompts)

81. **Objection Handler: 'We're Just Looking'**  
"Write a response script for when a buyer at an open house says 'We're just looking.' Include: a friendly opening, a genuine follow-up question (not salesy), and an invitation to engage more when they're ready. Goal: lower defenses, start a real conversation."

82. **Objection Handler: 'We Want to Interview Other Agents'**  
"Write a response for a seller who says they're interviewing multiple listing agents. Acknowledge it's smart. Offer: a specific reason to include you in the running (marketing plan, pricing strategy, local expertise). End with: 'I'd love to be one of your interviews.' Confident, not defensive."

83. **Objection Handler: 'The Commission Is Too High'**  
"Write a professional response when a seller questions the commission rate. Explain what the commission covers: marketing, negotiation, network access, time, liability. Frame it as ROI: 'My clients net [X]% more on average.' Offer: a value breakdown. Data-backed, not defensive."

84. **Objection Handler: 'We're Not Ready Yet'**  
"Write a follow-up for a buyer who says they're 'not ready yet.' Explore why: financial, emotional, timing. Offer a bridge: pre-approval now to be ready later, or a market watch list with no obligation. Supportive patience — meet them where they are."

85. **Offer Presentation Script (To Seller)**  
"Write a script for presenting an offer to a seller client. Structure: review the offer price and terms, compare to asking and comps, highlight strengths and weaknesses, discuss contingencies and timeline, give your recommendation. End with: 'What questions do you have?' Professional, advisory, not pushy."

86. **Counteroffer Conversation Script**  
"Write a script for discussing a counteroffer strategy with a seller/buyer. Explain: the counteroffer as negotiation language, what each term signals, where to push and where to concede. Frame as collaborative strategy session. Position yourself as the expert guide."

87. **Inspection Negotiation Script**  
"Write a script for negotiating after a home inspection reveals [issues: roof, HVAC, foundation, etc.]. For buyer: what to ask for (repair vs credit), what's reasonable, what's a dealbreaker. For seller: how to respond, when to offer a credit vs fix it yourself. Calm, practical guidance through a high-stress moment."

88. **Lowball Offer Response (To Seller)**  
"Write a script for presenting a lowball offer to a seller. Prepare them: 'This came in lower than we expected, but here's why we should take it seriously...' Discuss: the opportunity to counter, what a low offer reveals about the buyer, and strategy for a strong counter. Keep emotions out."

89. **Appraisal Gap Negotiation**  
"Write a script for when an appraisal comes in below the contract price. Options to discuss with buyer/seller: renegotiate price, buyer covers gap, split the difference, order a second appraisal, cancel. Calm, solution-focused. Avoid panic or blame."

90. **Buyer Love Letter Guidance**  
"Write guidance for a buyer who wants to write a personal letter to the seller. Tips: what to include (what you love about the home, not your life story), what to avoid (mentioning renovations before closing, anything that could trigger Fair Housing concerns), and how to strike the right tone."

91. **Multiple Offer Strategy (Buyer)**  
"Write a consultation script for a buyer facing multiple offers. Discuss: escalation clause mechanics, what makes an offer strong besides price (flexible close, waived contingencies with caution, pre-approval strength), and when to walk away. Strategic, calming, focused on what they can control."

92. **Multiple Offer Strategy (Seller)**  
"Write a script for advising a seller reviewing multiple offers. Create a comparison framework: price vs terms vs strength of buyer. Discuss: how to create a bidding dynamic, whether to counter all or one, and the 'highest and best' strategy."

93. **Price Reduction Conversation (With Seller)**  
"Write a script for recommending a price reduction to a seller after [X] days on market. Lead with data: showing feedback, days on market, comps. Frame as strategy adjustment, not failure. Discuss the new price point, refreshed marketing, and timeline. Empathetic, data-driven."

94. **First-Time Buyer Objection: 'I'll Never Afford It'**  
"Write a reassuring script for a discouraged first-time buyer. Acknowledge how hard the market feels. Share: creative financing options, down payment assistance programs, starter home strategies. Share a success story of a similar buyer. Hopeful, practical, encouraging."

95. **Rent vs Buy Conversation Guide**  
"Write a consultative conversation guide helping a renter decide whether to buy. Cover: monthly cost comparison, equity building vs 'throwing away rent,' tax benefits, lifestyle factors. Include: 'Buying isn't right for everyone — here's when renting makes more sense.' Honest, educational."

96. **Divorce Sale Conversation Script**  
"Write a sensitive script for approaching a couple going through divorce who need to sell a home. Key points: neutrality (I work for both of you equally), practical timeline, pricing strategy, and how proceeds are typically handled. Calm, professional, trauma-informed. No taking sides."

97. **Probate / Estate Sale Conversation**  
"Write a compassionate script for talking to someone handling a probate or estate sale. Acknowledge the emotional difficulty. Explain: the probate process timeline, how pricing works, what needs to happen before listing. Patient, kind, knowledgeable. Give them space."

98. **Price Negotiation Counter-Email**  
"Write a professional email template for countering a buyer's offer. Structure: acknowledge the offer, present the counter (price and terms), explain the rationale briefly, express enthusiasm for reaching a deal. Collaborative, firm but friendly."

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## 📋 Category 6: Administrative & Productivity (15 prompts)

99. **Agent Bio for Website**  
"Write a professional real estate agent bio for [name]. Include: years of experience, specialty (luxury / first-time / relocation), brokerage, market expertise, personal background (family, community), and what clients say about you. 150-200 words. Professional but not stiff."

100. **Transaction Checklist**  
"Create a detailed transaction checklist from accepted offer to closing. Include tasks for: agent, buyer, seller, lender, inspector, appraiser, title company, attorney (if applicable). Organize by phase: Under Contract → Due Diligence → Appraisal → Loan Processing → Closing Prep → Closing Day → Post-Closing."

101. **Client Onboarding Email Sequence**  
"Write a 3-email new client onboarding sequence. Email 1: Welcome — what to expect working with me, communication preferences, next steps. Email 2: Resources — lender contacts, inspector recommendations, moving checklist. Email 3: Timeline overview for a typical transaction. Professional, thorough, reassuring."

102. **Team Meeting Agenda**  
"Create a 45-minute weekly team meeting agenda for a real estate team. Include: wins/celebrations (5 min), pipeline review — each agent shares 3 numbers: active listings, under contract, closings (15 min), training topic — one skill or script practice (15 min), upcoming events and admin (10 min)."

103. **Testimonial Request (Post-Closing)**  
"Write a 3-question testimonial request. Q1: What was your biggest concern before working with me, and how did it turn out? Q2: What surprised you most about the process? Q3: What would you tell a friend who's thinking of buying or selling? Simple, story-driven questions."

104. **Annual Business Planning Prompt**  
"Help me create an annual business plan for my real estate business. Guide me through: GCI goal, number of transactions needed, average price point, lead sources (sphere, past clients, open houses, online leads), marketing budget, and personal development goals. Ask me questions one at a time and build the plan."

105. **Social Media Content Calendar (Monthly)**  
"Create a 30-day social media content calendar for a real estate agent. Include mix of: new listings, just sold, market updates, client success stories, personal/bts, educational tips, community posts, and fun/relatable content. 3-5 posts per week. Specify platform (IG/FB/TikTok) for each."

106. **Listing Presentation Outline**  
"Create an outline for a 30-minute listing presentation. Sections: introduction and rapport (3 min), CMA and pricing strategy (8 min), marketing plan — what I do differently (10 min), timeline and what to expect (5 min), Q&A (4 min). Include: what to bring, what to leave behind, and closing question."

107. **Buyer Consultation Agenda**  
"Create a 45-minute buyer consultation agenda. Sections: get to know you (5 min), buying process overview (10 min), financial readiness and pre-approval (10 min), wish list and criteria (10 min), next steps and showing schedule (10 min). Include: a take-home handout outline."

108. **Database Segmentation Strategy**  
"Help me segment my CRM of [X] contacts into actionable groups. Categories: Active Buyers, Active Sellers, Past Clients (0-2 years), Past Clients (2+ years), Sphere of Influence, Vendors/Partners, Cold Leads. For each: suggested contact frequency and content type."

109. **Weekly Accountability Review**  
"Create a weekly self-review template for a real estate agent. Questions: How many new leads this week? How many showings? How many follow-up calls/emails? What's in the pipeline (listings, under contract, closings)? What's one thing I'll improve next week? What's one win I'm celebrating?"

110. **Client Appreciation Event Plan**  
"Plan a client appreciation event for [season]. Ideas for [budget]: summer BBQ, holiday party, pumpkin patch day, movie night, wine tasting. Include: venue ideas, invitation language, day-of schedule, budget breakdown, and follow-up plan. Make it memorable and referral-generating."

111. **New Agent 90-Day Plan**  
"Create a 90-day ramp-up plan for a newly licensed real estate agent. Month 1: training, shadowing, CRM setup, sphere outreach. Month 2: first open houses, buyer consultations, social media launch. Month 3: first listing pitch, transaction management practice, lead gen routines. Specific, actionable."

112. **Vendor/Partner Recommendation List**  
"Create a template for a vendor partner list I can give to clients. Categories: mortgage lenders, home inspectors, insurance agents, contractors, cleaning services, movers, landscapers. For each: company name, contact, why I recommend them. Professional and helpful — saves clients hours."

113. **Open House Checklist & Supply List**  
"Create a comprehensive checklist for running a successful open house. Before: signage, social media posts, email invites, neighbor postcards, property prep. Day-of: supplies (sign-in sheet, brochures, booties, water, device charger), arrival time, walk-through. After: follow-up plan, feedback collection."

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## 🎯 Bonus: Prompt Crafting Tips for Real Estate (5 prompts)

114. **Include Location Context**  
"When prompting AI for listing descriptions, always include neighborhood details: 'This is a historic district with tree-lined streets and a farmers market every Saturday.' The more local flavor you give, the more authentic the output feels. Generic listing descriptions lose buyers in 3 seconds."

115. **Feed It Your Voice**  
"Paste 1-2 examples of your best past listing descriptions or emails and tell the AI: 'Match this tone and style.' AI is great at mimicking voice — give it a sample and it'll sound more like YOU instead of a generic agent."

116. **Iterate, Don't Settle**  
"Your first prompt output is a first draft. Follow up with: 'Make it shorter,' 'Add more urgency,' 'Rewrite this for a luxury audience,' or 'Give me 3 alternative hooks.' Three rounds of iteration produce dramatically better results than accepting the first version."

117. **Privacy Always Comes First**  
"Never paste full client names, addresses with identifying details, or financial information into public AI tools. Use placeholders like [client name], [123 Main St], or [$X00,000]. If you're unsure, generalize. Your clients' privacy is non-negotiable."

118. **Build Your Own Prompt Library**  
"The best agents save prompts that work. Create a personal Notion doc or Google Doc organized by category. After each great prompt output, save both the prompt AND the result. Over time, you build a system that generates marketing in minutes, not hours."

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## 📖 How to Use This Library

- **Browse by need** — listing due? Category 1. Open house tomorrow? Category 3, prompt 53.
- **Replace [brackets]** — every prompt uses [placeholders]. Fill in your details.
- **Iterate** — first output is a draft. Ask the AI to adjust tone, length, or focus.
- **Combine** — use the listing prompt, then the social post prompt, then the follow-up prompt. Full pipeline.

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**© TemplateForge — templateforge.com**  
Part of the TemplateForge AI Prompt Library collection.
