# Real Estate AI Prompt Library — Product Summary

**Price:** $19  
**Type:** Markdown + PDF workbook  
**Category:** Real Estate / AI Tools  
**Status:** ✅ Built  
**Prompts:** 118 total (113 category + 5 bonus tips)

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## Prompt Categories

| # | Category | Count | Highlights |
|---|----------|-------|------------|
| 1 | Listing Descriptions | 22 | Luxury, starter, fixer, condo, land, commercial, waterfront, historic, short-form, international |
| 2 | Buyer & Seller Communication | 20 | Post-showing, CMA pitch, expired listing, FSBO, closing, check-ins, referrals, market updates |
| 3 | Social Media Marketing | 20 | Just listed/sold, BTS, market updates, video scripts, home tours, neighborhood spotlights, carousels |
| 4 | Email Campaigns & Newsletters | 18 | Monthly updates, drip sequences (buyer + seller), holiday campaigns, referral programs, win-back |
| 5 | Negotiation & Scripts | 18 | Objection handlers, offer presentation, inspection negotiation, lowball response, multiple offers, divorce/probate |
| 6 | Administrative & Productivity | 15 | Agent bio, transaction checklist, onboarding, content calendar, listing presentation, business planning |
| — | Bonus: Crafting Tips | 5 | Location context, voice matching, iteration, privacy, personal prompt library |

## Target Customer

- Real estate agents and brokers
- Real estate teams and team leads
- Real estate marketing coordinators
- New agents building their toolkit
- Real estate coaches and trainers

## Design

Professional navy (#1B2A4A) + gold (#C9A84C) — matching the Real Estate CRM. Clean markdown with emoji section headers and house emoji category markers.

## Pricing

$19 — same tier as all TemplateForge AI Prompt Libraries. Pairs with the Real Estate Agent CRM ($29) for a complete agent toolkit.

## Packaging

- `real_estate_prompts.md` — full prompt library (118 prompts)
- `thumbnail.png` — product image (1024×1024)
- `PRODUCT_SUMMARY.md` — this file
