# Basic Spanish for Real Estate Agents — Product Summary

**Price:** $15  
**Type:** Markdown workbook  
**Category:** Real Estate / Language Learning  
**Status:** ✅ Built  
**Phrases:** 150+ across 10 sections + 2 quick-reference cards  
**Design:** Navy blue + gold (#C9A84C) — matching the Real Estate CRM & Prompt Library

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## What It Is

A practical Spanish phrasebook designed specifically for real estate agents. Covers showings, negotiations, contracts, inspections, financing, closings, and neighborhoods. Every phrase includes English, Spanish, and phonetic pronunciation. Designed to work alongside the Real Estate Agent CRM ($29) and Prompt Library ($19).

## Sections

| # | Section | Phrases | For |
|---|---------|---------|-----|
| 1 | Greetings & Client Introductions | 15 | Welcome, I'm your agent, buy or sell, prefer Spanish? budget, pre-approved? |
| 2 | Property Showings & Tours | 20 | Living room, kitchen, master bedroom, sq ft, natural light, hardwood/tile, upstairs/downstairs, what do you think, take your time |
| 3 | Home Features & Descriptions | 20 | Granite, stainless steel, renovated, move-in ready, fixer-upper, AC/heat, fireplace, pool, garage, view, schools |
| 4 | Price & Negotiation | 20 | Asking price, market value, comps, make an offer, earnest money, counter-offer, appraisal, buyer's/seller's market, closing costs |
| 5 | Contracts, Paperwork & Legal | 15 | Purchase agreement, sign here, initial here, legally binding, disclosure, contingencies, review with attorney |
| 6 | Inspections & Repairs | 15 | Home inspection, roof/foundation/plumbing, electrical, termite damage, seller repairs, radon/lead paint/mold |
| 7 | Financing & Mortgages | 15 | Pre-approval, down payment, interest rate, fixed/adjustable, 30/15-year, FHA/VA/conventional, PMI |
| 8 | Closing & Move-in | 15 | Closing date, title company, walkthrough, keys, congratulations, change locks, utilities, home warranty |
| 9 | Neighborhood & Community | 15 | Schools, shopping, parks, transit, commute, hospital, church, grocery, HOA fees, gated, safe |
| 10 | Cultural Tips | — | Family involvement, confianza, negotiation norms, notario fraud warning, face-to-face relationships, holidays |

## Quick-Reference Cards

- **Top 10 Showing Phrases** — laminated card for your showing kit
- **Negotiation Cheat Sheet** — key phrases for offers and counters

## Key Features

- **Every phrase: English + Español + phonetics**
- **All phrases use formal usted** — professional register throughout
- **Notario fraud warning** — critical consumer protection
- **Interpreter disclaimer** — when to use phrases vs. when to call an interpreter
- **Cultural tips section** — confianza, family dynamics, negotiation style differences
- **Design matches Real Estate CRM** — navy + gold aesthetic

## Target Customer

- Real estate agents and brokers with Spanish-speaking clients
- Buyer's agents and listing agents
- Real estate teams in markets with significant Spanish-speaking populations
- Real estate coaches and trainers

## Pricing

$15 — mid-tier. The complete Real Estate Toolkit: CRM ($29) + Prompt Library ($19) + Spanish Workbook ($15) = $63 total value.

## Packaging

- `spanish_real_estate.md` — full workbook (150+ phrases, 10 sections)
- `thumbnail.png` — product image (1024×1024)
- `PRODUCT_SUMMARY.md` — this file
